Such internet companies as MSN.com, Yahoo.com, and AOL.com aren't interested in progress

It is hard to imagine that even in our time of high technology there are places which the progress can not reach. Moreover, the more this progress can reduce possible profit, the longer time they are restraining it by all available means.

It's known that most free email services exist on profits from advertising that is shown to users in the email account web interface. So, web industry giants don't hasten to provide free access to the mailboxes via POP3 and SMTP protocols, as the efficiency of their ad places will considerably decrease which is unwanted situation.Such giants as AOL.com, Yahoo.com, MSN.com operate many users, which are tied to other companies' services don't hasten to provide such access as today users won't disappear and the reason is that they just get into the habit of using web-interface.

Surely there exist some methods to evade these restraints. For instance there is third parties' software for Yahoo.com converting web traffic into POP3. However the possibility of mailboxes passwords theft by means of such software that decreases the will to use them still exists. For Hotmail.com from MSN.com there is possibility to use the special protocol which is integrated in the Outlook Express and does not accessible for the others programmers of the mail programs that narrow down the users freedom when choosing the post program. The AOL.com has access by POP3 and SMTP, but it is accessible for the clients for internet access from that provider and this cramp the region of mail using because the internet access from the AOL.com is not everywhere.

Still they loose a lot when trying to follow out of date marketing policy directed to online-advertising constraining user's freedom of choice. There is another way to monetize population attracting and holding users. The company Google.com became the new pattern of work with User with its mail Gmail.com. Users have the access to POP3 and SMTP interfaces, which does not limit the user's opportunities to work with the email. Furthermore the service has a great advantage over ordinary email clients like Outlook Express; this is a huge size of the mailbox. All letters are free stored on the server, which allows the user to get the access to his mailbox from each point of the world easily.The user have only the relevant ad - there are no banners! Such service format increasingly wins the sympathy of e-mail users as handy interface enables you to forget mail applications installation and setup problems.

As a result the email systems we will know in the future will be web interfaces, without actually using any email programs. Most probably Yahoo.com, MSN.com and AOL.com will use this model in the future, because such approach better than the old methodic with the using of mail programs.POP3 and SMTP protocols are obsolete themselves. For instance, the Gmail.com provides new e-mails reception notifications via special RSS channel.